Staging your Home for a Quicker Sale and Higher Sales Price

Home Staging

Before   –   After   –   Vacant

The pre-listing time we share is critical – we will work together to stage your home, bring in a professional photographer. and develop the marketing materials that will make your home appealing.

3709 N Ashland 1S

3709 N Ashland – 3 Bedroom Duplex in Blaine School District

This is an example of one property I successfully sold in 2012.

You’ll see the property as it looked when I first met the sellers. They purposely didn’t clean or prepare for our meeting.

After listing the property, we worked together to stage the home.This involves de-cluttering, moving furniture, and cleaning. The seller did a great job preparing for this meeting, so we only needed to tweak a few things – we moved the crib in the 2nd bedroom, removed a few more items, and added items to the kitchen counters so they wouldn’t look like landing pads.


As is my common practice with real estate listings, I brought in one of my favorite real estate photographers. She uses the proper lighting and lens to get terrific photographs that show the properties to their best advantage.


Once the sellers moved out, I took another set of photographs.

You’ll see how important it is to keep furniture in your home during the selling period – vacant homes don’t show the space to its advantage. Rooms look smaller, and it doesn’t seem like all the furniture will fit in the space.

If properties HAVE to be vacant, we can rent/borrow furniture, or I have another trick I use that helps buyer visualize the space (one of my trade secrets!)

You’ll see, too, that my photographs are poorly lit, and they aren’t taken using a wide enough lens — the rooms look smaller.

If your home looks more like the BEFORE than the AFTER – don’t panic!

These changes were made without buying any new furniture!

We de-cluttered, moved furniture, hired a cleaning company, and a professional photographer.

My 5th grade band director told me to use elbow grease to better clean my trumpet, and I remember asking my mom what elbow grease was-  I thought it was a magic potion. Alas, I learned that he meant I had to put some effort in – that’s just what staging your home for sale is about — ELBOW GREASE!

Select this link to see a slide show of all the before and after shots of 3709 Ashland

Kitchen Photos

Before – After – Vacant

Before Staging the KitchenAfter Staging KitchenVacant Kitchen


Living Room Photos

Before – After – Vacant

Before Staging Living roomAFter staging living roomVacant Living Room

The biggest lesson here — it takes time to plan your sale.  Call me now if you’re thinking of selling in the next 12 months and we’ll start the conversation.

Call Anne Rossley of Baird & Warner

Anne Rossley, CRB, CRS, SRES, RSPS
Baird & Warner
Phone:  773-620-5333


Email –



Chicago Homes – Official Color for 2013

As posted in my monthly email newsletter, Pantone has released the color for this year…


is Emerald Green!

Last year, tangerine was in, but today, it’s Emerald!

PANTONE'S colors of the year

Pantone, a provider of color standards, has famously declared the ‘color of the year’ since 2000, influencing everything from fashion designers to car manufactures. The color company announced that the 2013 color will be emerald, and design themes have already begun to incorporate this rich jewel tone.Perfect for the winter months, emerald also makes a great transition into spring. There are many ways to utilize this new color to freshen your home. Here are a few ideas:

Emerald Walls

Shades of green are known to provide feelings of harmony, relaxation and balance. While an entire room painted in emerald may prove overwhelming, an accent wall is a great way to incorporate the color. To maintain the regal feel of the shade, incorporate dark but neutral pieces into the room.

Window Treatments

Window treatments alone offer endless possibilities, coming in more shapes, sizes, patterns and colors than you can even count. Ditch those boring blinds and find a style that works for you and your home. A chevron pattern of emerald and white is very much on trend.


Adding emerald colored accessories is a great way to integrate this new trend without the hassle of a more permanent commitment. Throw pillows and rugs will give any room a regal yet inviting feel. You can get creative by adding pops of color with picture frames and wall art in a living room or table runners and vases to a kitchen or dining room.

green on flickr green house 1 on flickrGreen 3 on flickr

Green Gallery 1 on Flickr



More on Emerald Green:

Country Design Home

Fabrics and Frames Furniture

Chicago Real Estate Market Housing Predictions for 2013

housing market trendsIn my monthly email newsletter, Chicago Real Estate Update, an article was included about the upcoming year – what various experts say about what we can expect with the 2013 real estate market.

Below, I’ve reprinted the article, as well as a few points to consider that have recently been posted in the news:


From Anne Rossley’s Chicago Real Estate Update

The housing market is looking good for 2013, but there are many mixed messages and inaccurate predictions found in today’s market reports. Is now a good time to sell or should you wait? Industry data says that prices have hit bottom and we can expect small but steady increases over the next few years.

–    It was recently reported by Illinois Association of REALTORS® (IAR) that the Chicago Primary Metropolitan Statistical Area (PMSA) was up for the number of homes sold in October 2012 by 44 percent and the median home price was up 2.1 percent.

–    Lawrence Yun, chief economist and senior vice president of research for the National Association of REATLORS® (NAR), predicts that the real estate market will see a slight pull back in the number of transactions and pricing in the next several months. However, 2012 will still finish strong with a one to four percent increase in home prices.

–    Dr. Geoffrey J. D. Hewings predicted something very similar. Director and professor for the University of Illinois, Dr. Hewings is hired by IAR for monthly real estate forecasting. He estimates an average year over year increase of 3.5 percent.

With an expected pricing increase of 6 percent over the next two years, double digit increases will not happen in the near future. Interest rates are at an all time low, making it the perfect environment to meet with a real estate professional to access your needs and expectations.

Lawrence Yun, NAR Chief Economist, discusses the real estate market:

Be sure to sign up for my monthly email newsletter

by selecting this link!


East Ravenswood Real Estate Update

One of my favorite Chicago Historic neighborhoods, East Ravenswood, offers homes in a wide range of prices. Activity in the last 6 months is no exception.

In the last 6 months, several homes have sold, one is under contract, and yet another has just reduced its price.

To get photos and information on all homes – historic and newer – that have been listed and/or sold in the East Ravenswood Neighborhood…

select this link for the January, 2013, East Ravenswood Home Tour

East Ravenswood Properties worth noting…

The high water mark was set by a NEWER home, 4431 N Hermitage, which closed at $2,850,000. It sits on a 50 x 165′ lot and offers a 3 car garage with the 6BR/6BA house.

 4431 Hermitage - Sold in Chicago's East Ravenswood neighborhood for $2,850,000

4431 N Hermitage
– – – – – – – – – – – – – – – – – – – –

The home at 4703 N Paulina was originally listed for sale at $899,000 in October, 2010. I toured it then, and I remember thinking it needed some cosmetic attention. After being off and on the market for some time (it was a relocation property), it hit its sweet spot of $ 679,900 on 7/5/12, going under contract 12 days later. It closed at $ 645,000.

4703 Paulina

4703 N Paulina
– – – – – – – – – – – – – – – – – – – –

The lovely 4647 N Paulina – a “gingerbread” Victorian built in 1886, just went under contract. Sitting on a 25′ wide lot, it’s deceiving in its size. It was renovated in 2005, so it includes terrific amenities, a deep lot, and a finished basement. It’s under contract at $749,000 – someone got a very nice home!

4647 N Paulina

4647 N Paulina
Listed at $749,000
– – – – – – – – – – – – – – – – – – – –


Status  OriginalList Sold DateDaysRmsBRBALot
CLSD4543Hermitage$719,000$719,000$730,0007/18/1261153.125 X 165
CLSD4703Paulina$729,990$679,990$645,0008/27/1282933.141 X 117
CLSD4431Hermitage$2,850,000$2,850,000$2,850,00012/14/121136650 X 165
CLSD4241Paulina$1,299,000$1,098,900$950,00011/2/121231153.150 X 165
REDC1700Wilson$1,100,000$799,0001/3/13871151.245 X 108

Call Anne Rossley of Baird & Warner


If you’d like notifications when new homes in East Ravenswood are listed,

select this link and sign up for updates.

Of course, I would love to speak with you more about the neighborhood, and I look forward to working with you to find your Chicago Historic Home!


Call or email me!

Historic Chicago Bungalow Association Gets New Look

In my recent article about Chicago Bungalows and their tremendous value to Chicago home buyers,

Chicago Bungalow in Albany Park neighborhood

I neglected 2 very important items…

1.  The Historic Chicago Bungalow Association’s link

This organization is a tremendous resource for Chicago’s Bungalow buyer, Bungalow owner, and historic homeowner/fan.

I suggest you select this link and bookmark it now.

You’ll find yourself checking back regularly…

  • Learn how to update and renovate the historic features of your home with their workshops and programs (Link here)
  • Learn how to maximize energy efficiency while maintaining historic integrity (Link here)
  • Find vendors who specialize in historic home renovation and repair (Link here)
  • See award winners and get design inspiration (Link here)
  • Learn about historic districts and about tax savings, special loans and programs, and other bungalow buying incentives (Link here)
  • Join the Google Group to share ideas, get help, and be part of a vibrant historic bungalow -loving community! (Link here)

2.  This is a terrific group, and their website has just relaunched!

It’s user-friendly, and it includes wonderful photos and information.


facebook logo web


They also have a Facebook Page — “LIKE” it and get news delivered to your Facebook page!



Chicago Real Estate Update – Monthly Inventories are LOW LOW LOW!!!

As reported in my monthly Chicago Real Estate Update newsletter,


The article, which you can read below, spells out why now is such a great market – inventories are low and it will be a busy spring market… don’t wait to act!

Quick Background…

The health of any Chicago real estate market can be measured in terms of inventory of homes — not just how many are for sale, but how many are for sale in relation to how many are selling and have recently sold. (Read the article below for more details…)

Chicago Real Estate Market…

As of January 3, there are 5511 homes for sale in Chicago, while an average of 1837 homes have sold over the last 3 months. That means that there are currently 4.6 months’ worth of homes for sale in the city – a very healthy number indeed!!

For a detailed summary of Chicago Real Estate -Select the following link for the Chicago Real Estate Update- Summary Nov 2012

Chicago Real Estate - Monthly Inventory of Homes

My Market Area …

In my market area, the Chicago Real Estate area roughly extending from the Loop to Edgewater*, the numbers are even more exciting! Sales are moving at a terrific clip, and the inventory of homes is lower than the Chicago city average. The following numbers include both detached and attached real estate properties…

There are 2210 properties for sale vs.1853 sold over the last 3 months (617.7 sold/month).

This is a 3.6 month inventory!


What does this mean?

  • Generally speaking, it’s a sellers’ market,
  • If you are thinking of selling – NOW is the time to put your property on the market,
  • If you are looking to buy – you need a real estate agent who can sift through the properties to find that one special home for you,
  • Don’t think there aren’t enough homes to choose from, and you must therefore wait to buy.

The interest rate savings TODAY combined with lower purchase prices mean you can buy a bigger property

You can afford to make the few cosmetic improvements that personalize your  home.

Don’t wait until rates are higher and prices rise again –

you’ll miss this buying opportunity!

**Census tracts 8032,8008,8007,8006,8005,8004,8003,8077

newsletter_signup To get my newsletter delivered directly to your email address, select this link and sign up today!


Here’s a reprint of one of the January, 2013 email articles…
To say the housing market has changed drastically throughout 2012 is an understatement. Buyer confidence has been on the rise throughout the year, providing vital movement in the market. While sellers have notoriously waited to list their homes until the busy spring market, many industry sources indicate that the time to sell is now.The monthly supply of inventory (MSI) is one such source, providing an excellent gage for the housing market. MSI uses simple math to indicate how long it would take for all the homes currently on the market to be sold based on current inventory and sale rate. A “normal” or neutral market is six months of inventory. In 2009, the height of the housing crisis, the MSI was over 17 months, a definite buyer’s market.
In November, the MSI was down to just over four months, indicating a lack of housing inventory and a potentially prime seller’s market. The lack of inventory has created pent-up demand, driving market time down by 10 percent and creating a sense of urgency with buyers to find the right home.
What does this mean for sellers? Declining inventory + compelling pricing = shorter market time and more ‘sold’ signs.If you are thinking of listing in the near future, it’s important to have your home ready to hit the market.
Contact me today if you are interested in selling your home. I’ll work with you to develop a pricing and marketing plan, as well as advise you on the steps you can take to make your home more appealing to potential buyers.If you are considering buying a new home during this time of historically low interest rates, please contact me for the latest available properties.
I will be happy to provide you with market information specific to your desired neighborhood so you can find a home that suits your unique needs.

Chicago Bungalows For Sale on Chicago’s North Side

Chicago Bungalows are still a value!

Chicago Bungalow in Albany Park neighborhood

Not only are they historically significant, charming, and efficient…

Bungalows are a terrific single family option at an affordable price with tremendous tax savings opportunities!


Chicago Bungalows are available for under $200,000 – for the price of a condo, you can have

  • total control of your property’s improvements,
  • land, and
  • greater privacy – no shared walls.


  • Energy Savers – get help lowering your gas and electric bills with EnergySavers Program
  • Retrofit Chicago – programs for greater energy efficiency through Impact Illinois, ComEd, and Peoples’ Gas
  • Property Tax Savings – rehab your home in an historic district and apply for property tax assessment freeze!

Chicago Bungalow Interior - From Historic Chicago Bungalow Initiative


  • Vintage homes built in the early 1900’s
  • Great historic details are often found – stained glass windows, wood floors. mouldings, and often beam ceilings
  • historic bungalow neighborhoods are fabulous variations on a theme!


5255St Louis$525,000431364$4,521.00251335X125X34X125
4416Mozart$499,000118632$6,367.50028 X 122 X 29 X 122
5942Talman$387,750263742$2,829.06200030 X 125
2837Greenleaf$299,0003842.1$5,165.00031 X 125
5024Troy$199,9001522$3,507.13210033 X 126



Select this link to take a tour of Bungalows that have sold in the last 3 months

Search Real Estate With Anne

Find Bungalows for Sale as of Today by Selecting this Link


Interested in learning more about Chicago Bungalows and potential tax savings by purchasing homes in Chicago’s historic districts?

Call Anne Rossley of Baird & Warner

Call or Email Anne Rossley of Baird & Warner 

Your Chicago Historic Properties Expert!

Links: American Bungalow magazine; shows pictures of bungalows all over the country. articles and images from The Craftsman magazine, 1916. an essay on craftsman bungalows. how to identify a craftsman-style home; information about Gustav Stickley. products for home restoration projects. a company that designs “new old homes.” another company that makes homes in classic bungalow designs, with schematics of some of those designs.

True Costs of Home Ownership- monthly payment, not purchase price!

We’re bombarded every day —

home prices - up down stable“Home prices have dropped …”

“Home prices have stabilized … “

“Home Prices are Rising…”

The Real News:

Your Purchasing Power today


is Greater than Ever Before!


Mortgages have been under 4% for all of 2012, and this week borrowers who pay 0.8 discount points plus closing costs were able to get 3.32%  (average interest rate). This is an all – time low.

What does $2500 monthly payment yield?*

Historical Average Rate – 8.75%    =    $397,000 Purchase Price

Today’s Average Rate – 3.32%   =   $718,050 Purchase Price

This is an 81 percent increase in monthly payment purchasing power

for 2012

vs. the 40-year average!

*Based on 20% down

This is why everyone says it’s such a great time to buy. Never mind recovering home prices — mortgage rates are ridiculous!

So — if you’ve thought about buying any time soon… take the first step!

Call Anne Rossley of Baird & Warner

Call your real estate agent and your lender today!

Anne Rossley, CRB, CRS
Baird & Warner



for about $1,000,000

Ready to wake up with a million dollar view?

110 superior 2403

Will next year’s holiday party wow your guests with twinkling city lights?

600 Lake Shore 1104

Is it time to trade in your suburban ranch for Chicago city glamor?

195 Harbor 2402

Here’s the December

Chicago Real Estate Million Dollar Condo “View Tour”!

130 Garland

These condos are currently for sale (not by me!) but you can view them online here —

download this link…

Chicago Real Estate – Million Dollar View Tour

 Address#List PriceSF$/SFDaysBRBAFacing:TaxesAssm
600Lake Shore1104$1,095,0002159$507.184732.1SE12,953.66$800.00


Want more information on any of the Chicago condos listed above?

Select this link!


If you’d like to get immediate updates for new condos that become available,

select this link and sign up for updates.

Ready to tour some condos and make your next move?

Call Anne Rossley of Baird & Warner

Call  (773) 620-5333 or email me!

Anne Rossley, CRB, CRS
Baird & Warner

Maximize your Charitable Contributions and Holiday Giving

It’s the time of year when we consider last minute charitable donations:

  • Christmas puts us in the “giving” mood,
  • Donating by 12/31 means tax savings on our next tax return, and
  • If the tax code changes in 2013- this may be a good time to maximize the tax benefits of “doing good.”

My family is highly committed to contributing to organizations we care about. We donate in three ways – financial contributions, in-kind gifts (goods) and, of course, our time. Our contributions have evolved over the years, and we have become a bit more “selective” about who we support.

Tips to Maximize Your Charitable Contributions

Invest in Human Capital


As Charles Wheelan, in Naked Economics writes, the investment in human capital does greater long-term good than just donating cash. “Teach them to fish…” is a term recognized by many familiar with New Testament. By creating better educations for our young people, providing job-training to those out-of-work, and supporting institutions who mentor individuals’ development of productive lifestyles (e.g. social skills, executive functioning…), we all benefit. These gifts are life-changers, not a short term band-aid.

Local schools – CPS schools are desperate for funds to bridge the gap between funds they receive and what they need to provide the technology, arts, and auxiliary programming so necessary for our growing youngsters.


Heifer International – programs like Seeds of  Change in Arkansas/Appalachia help communities build food sustainability programs, working to end poverty in those regions

Small Donations can be Big Donations


Perhaps you’ve heard of giving a cow or a goat? Heifer and Oxfam America give animals – these valuable assets help build communities and end poverty – see the Oxfam video below:

Give  the Gift of a Loan


Having heard wonderful things about Kiva, I spent time on their website. Kiva provides micro-loans to businesses throughout the world. You can read about the various opportunities and choose the people you’d like to lend money to.

Because one of our 3 children was born in Paraguay, I chose to support 3 businesses there:

Right now I have over $75 in credits that I can reinvest in these or other businesses. How gratifying to see the progress!!

Make sure money’s well spent


Charity Navigator evaluates organizations and rates them by evaluating two broad areas of performance — their Financial Health and their Accountability & Transparency. The charities earn stars, and donors can thus determine which organizations best utilize their contributions to help those in need.

Many of us have heard stories of United Way CEOs earning hundreds of thousands of dollars — very frustrating for those of use who work so hard for our incomes. Do you know what per cent of your charitable contributions actually reaches the person(s) in need vs what per cent is used for administrative/soliciting donations? Find out using this helpful site!

Select this link to see 4-Star Chicago Charities

Donate your Time and Talents


Often, we find ourselves cash-poor, but this doesn’t mean you can’t make a meaningful contribution. Some of my favorite charities:

Fourth Presbyterian Church Tutoring Program

Children in grades one through twelve, from the Near North, West Town, and Humboldt Park neighborhoods, come to Fourth Church for weekly one-to-one tutoring sessions with volunteer tutors/mentors. Healthy meals, creative enrichment activities, computer lab access, job training opportunities, internships, scholarships, and literacy activities are key components of the program, which operates four evenings a week during the school year.

Communities in Schools

This fantastic organization matches services and businesses to schools in need. From eye exams and dentistry to theater programs, businesses contribute resources by partnering with this group. Do you have a business that would benefit Chicago students in need? This organization may be a great resource for you!

Get Involved in your Community

Harry Osterman updated the 48th ward on Nov 30, providing information on Vital Bridges (HIV/AIDS), Heartland, the Swift School hat and coat drive, as well as the Peirce Elementary Book Drive. Our Lakewood Balmoral Residents Association rallies the neighbors to support local initiatives. Make sure you’re a member of our block club and you get regular updates from your alderman.

Final Thoughts and Tips from Charity Navigator


  1. Be Proactive In Your Giving
    Be thoughtful about how you spend your money and what goals you hope to achieve
  2. Hang Up The Phone / Eliminate The Middleman
    Read our report about  telemarketing
  3. Be Careful Of Sound-Alike Names
    Uninformed donors are easily confused by charities that have strikingly similar names to others. How many of us could tell the difference between an appeal from the Children’s Charity Fund and the Children’s Defense Fund? Their names sound the same, but their performances are vastly different.
  4. Confirm 501(c) (3) Status
    Wise donors don’t drop money into canisters at the checkout counter or hand over cash to solicitors outside the supermarket. Situations like these are irresistible to scam artists who wish to take advantage of your goodwill. Smart givers only support groups granted tax-exempt status under section 501(c) (3) of the Internal Revenue Code.
  5. Check The Charity’s Commitment To Accountability & Transparency
    Check out your organization on Charity Navigator!
  6. Obtain Copies Of Financial Records
    • The most efficient charities spend 75% or more of their budget on their programs and services and less than 25% on fundraising and administrative fees,
    • a charity’s ability to sustain its programs over time is just as important as its short-term day-to-day spending practices,
    • seek charities that are able to grow their revenue at least at the rate of inflation, that continue to invest in their programs and that have some money saved for a rainy day.
  7. Review Executive Compensation
    Charities need to pay their top leaders a competitive salary in order to attract and retain the kind of talent needed to run a multi-million dollar organization, but compare to other organizations to make sure the salary is not out-of-line.  See CN’s  CEO Compensation Study
  8. Start A Dialogue To Investigate Its Programmatic Results
    Talk with the charity to learn about its accomplishments, goals and challenges, and be prepared to walk away from any charity that is unable or unwilling to participate in this type of conversation.
  9. Concentrate Your Giving
    Spreading your money among multiple organizations not only results in your mail box filling up with more appeals, it also diminishes the possibility of any of those groups bringing about substantive change as each charity is wasting a percentage of your gift on processing expenses for that gift.
  10. Share Your Intentions And Make A Long-Term Commitment
    Smart donors support their favorite charities for the long haul. They see themselves as a partner in the charity’s efforts to bring about change.

A Final Note about Charitable Contributions


Donating your time, talents, or resources doesn’t just leave your bank account intact. It gives you an opportunity to connect with your neighbors. Spending time building relationships and community, by helping those nearest to you, is truly the most rewarding contribution of all.

Happy Holidays!




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