Traditionally, Chicago’s real estate market kicks off after the Super Bowl.  Our market is usually busiest between February and April — ahead of the suburban market.

Why?  Probably because of the traditional May 1 – Oct 1 lease renewal dates.  Why and how that started is a mystery to me, but it makes sense that if most apartment leases are up May 1, then home closings need to be in April, which means househunting hits its peak in February and March to allow for 45 days to acquire a loan.

Therefore, for maximum impact and to reduce “market time”,  Realtors usually prepare their listings for a post-Super Bowl debut.

This year, however,

most Prudential Rubloff agents advise otherwise…

Yesterday I polled my colleagues (the most experienced and successful agents in the city*) and got the following results:

Nearly 70% of agents recommended listing NOW.

  • With inventory down 17% over last year, pent up demand and fewer homes to choose from make your listing stand out
  • Business is picking up
    • one agent listed a singe family home Wednesday, and he has 8 showing appointments already.
    • Agent after agent reported being busy with buyers and showing appointments
  • Buy now to take advantage of the tax credit

The lesson:

List your property NOW – ahead of the rest,

for MAXIMUM IMPACT!

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For more information on the Chicago Real Estate market, call Anne Rossley at Prudential Rubloff.

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* Prudential Rubloff is the #1 Real Estate company in Chicago’s near north neighborhoods, according to MRED’s Broker Metrics
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