How to Sell Chicago Real Estate

In addition to the typical marketing avenues (MLS, open houses, etc),

I  endeavor to be always “techno-forward” in finding ways to get my listings in front of potential buyers:

–  Social Media – Facebook, Twitter, Linkedin
–  Web and this blog
–  Web Feeds (Trulia, Zillow, Homefinder…)
–  Web advertising sites – Craigslist, Postlets, etc
–  Mailings – postcards to clients, neighbors, renters and other potential buyers
–  Email Newsletter to clients
–  Advertising – Chicago Tribune, Crain’s, Chicago Magazine, WSJ, local neighborhood papers…
–  and more…

Another avenue of Chicago Real Estate Marketing that is gaining popularity:

Real Estate Videos


I’ve done YouTube videos using professional photography (see 5359 N Magnolia), and

Dennis Rodkin featured 3141 N Clifton on his DealEstate videos (see below), but I haven’t moved into making my own professional videos yet.

Perhaps I’m afraid I’ll end up with videos like the three I’ve included here…

What do you think?

Do these make you want to buy?

Would you want your home on YouTube?

Funny videos may get the real estate agent noticed, but I don’t believe they make you want to buy THAT PARTICULAR property.

I’ll continue creating professional home tours, and from time to time, I hope Dennis Rodkin will do more videos of my properties.

I’ll sell your property by employing all methods to sell, including videos.  Clients receive guidance to

  • stage their home for sale, then we’ll get
  • professional photographs that show your home in the best light. These photos, along with
  • neighborhood maps, walk scores, floor plans, and links to info about lifestyle/resources will showcase your home in the best possible light. This video home tour will be
  • plastered everywhere on the internet that buyers search for Chicago Real Estate for sale.


The goal is to get buyers to want to VISIT the house, NOT forward it to friends as a joke.

And one more — you don’t need to watch more than 30 seconds of this one…

Here’s the Dennis Rodkin video of Clifton — it’s a professional work, and one I’m proud to share.  Thanks, Dennis!!

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